Advertising/Art & Creative Direction
SODIC - "Time for a Different View"
"Time For A Different View"; one of the most successful real estate campaigns that hit Egypt, was initiated by advertising tycoons: Tarek Montasser, Andre Segone, Toufic Tawily, and many other creative and art pillars who worked on the campaign under Mi7 Cairo.
The campaign highlighted SODIC as the positive part of a neutral or negative environment wherever it contributed... The "SODIC" part of the visual showing the positive difference..
Being briefed and invited to contribute to the campaign, whenever a new season, or added visuals were needed, the following are some of the proposed ones for the Winter and Summer campaigns.
- Client: SODIC
- Agency: Mi7
- Contribution: Graphic Design, Creative & Art Direction
- Years: 2011-2012
Golio's & Koy Lounge
For those two mouth-watering projects, the task was to shoot their amazing menus as low budget as possible, which meant relying on natural light, styling, and directing the whole shoots spontaneously on location, along with any resources already existing.
Both restaurants grew into infamous Cairo spots and had their huge share of popularity.
BNP Paribas / Nissan
- Client: Fayrouz
- Agency: Mi7 Cairo
- Year: 2011
- Contribution: Graphic Design, Art Direction, Creative Direction